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the Process, the Purpose
Sustainable by Soul
Crafted using natural materials, traditional methods, and minimal waste. Every step, right from sourcing the clay to firing the kiln, is done with mindfulness and intention
Unglazed
The matte textures, natural grains, and slight variations become part of the story, a sensory reminder that beauty doesn’t always need polish. Sometimes, it just needs honesty.
Chemical? Never!
Every Jaadu piece is made safe for food, safe for homes, and safe for the makers themselves. Pure in process. Honest in essence. No synthetic additives.
Baked by Fire
Each piece is slow-crafted and kiln-fired at 1200°C, because good things take time, and beautiful things take even longer.
little moments of जादू
Pooja Joshi
This fruit bowl is legit good, kept it on the dining table n everyone asks where its from lol
Vivek Dudeja
gave this to my mom as a gift.. she loved it so much she ordered again
Ketika Sahane
I used the clay cooker for biryani, tasted sooo good. loved it.
Meenal Kapoor
Beautiful wall mask. Looks great in my living room, just bestt.
Yashwant Verma
Absolutely love the handi...Keeps heat well and adds a nice earthy taste to food.
Ritu Verma
Was not sure at first, but glad i ordered.. clay cooking is actually fun.
Pooja Joshi
This fruit bowl is legit good, kept it on the dining table n everyone asks where its from lol
Vivek Dudeja
gave this to my mom as a gift.. she loved it so much she ordered again
Our Latest Blogs
Heart Sigdi - Handmade Clay Stove | thejaadu.com
Bring home the Heart Sigdi – a handmade terracotta clay stove from Pench, MP. Perfect for conscious cooking, gifting & supporting rural artisans.
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That Sunday Cooker – Clay Pot | thejaadu.com
That Sunday Cooker is a handmade clay pot for soulful, healthy meals. Slow cook dals, curries & more with mitti magic from Pench’s artisan village.
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Handi of Memories: Cook with Clay, Serve with Soul
Cook soulful meals with our Handi of Memories. Handmade clay handi brings back flavor, warmth, and tradition from the villages of Pench, Madhya Pradesh.
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